Welcome to the Starting Line

Engine. Motor. Powertrain. Muscle. Call it what you will. But to us, that's just the start of the story. What you choose to do with that power and wherever you choose to take it? That's what really matters.

2024 Mustang Mach-E® shown with extra cost color option.

Find The Power That's Best for You

From tire-squealing and dust-kicking… to kid-shuttling, load-hauling, and commute-crushing. Everybody's driving needs are different. Let us help you choose the perfect engine that fits your life. Whether it's high-octane, high-voltage, or something in-between.

Gas + EcoBoost®

A pack shot of Ford vehicles including Bronco® Sport, Explorer® and Maverick®

Peak Petroleum Performance

EcoBoost engine technology combines turbocharging, direct fuel injection and twin independent variable camshaft timing (Ti-VCT). It results in a smaller gas engine that pushes out impressive power. Today, you’ll find EcoBoost available on nearly every Ford vehicle we make. Of course, the classic, naturally aspirated gas engine is still available, too... as Ford Mustang® and F-Series® trucks push traditional engine technology to new limits.

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Other Gas Options

Hybrid

A Ford F-150® Platinum® truck seen in a desert environment

The Best of Both Worlds

Hybrid technology uses both a gas engine and an electric motor. You get the long-distance peace of mind that gas power delivers. For shorter everyday trips, you’ll see many benefits of electrification—including potential fuel economy savings over comparable gas-powered models. Ford Maverick® and Ford F-150® offer hybrid models. In addition to basic hybrids, Ford Escape® also offers a Plug-In Hybrid for daily electric-only driving.

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Find Your Hybrid

Electric

Split screen shot of a Mustang Mach-E® and an F-150 Lightning®

2024 F-150 Lightning® shown with extra cost color option.

Zero-Emission* Exhilaration

Experience the dazzling technology at your fingertips. Feel the spirited performance that EV torque effortlessly delivers. And see how a Ford EV can make a positive impact on your daily budget, including your chance to say “goodbye” to lines at the local gas station. Making the change can be surprisingly easy. Whether you’re charging at home, or plugging into the The BlueOval™ Charge Network — the largest public charging network in North America.**

*Based on EPA tailpipe rating. Visit www.fueleconomy.gov for more information.
**Based on original equipment manufacturers (OEM) / automotive manufacturers that sell all-electric vehicles and have active charging networks. Department of Energy data as of January 15, 2024 used. Numbers subject to change. FordPass®, compatible with select smartphone platforms, is available via download. Message and data rates may apply.

Explore EVs
Find Your EV

Diesel

A diesel Super Duty® truck towing an excavator on a two lane road

The Drive to Work Harder

Hauling and towing. Pushing and pulling. Diesel-powered Ford Super Duty® trucks are often pressed to their limit over the course of a workday. And to get the job done, power is prioritized above all. Diesel fuel is more energy dense than gasoline, since it’s refined differently – to help you to meet the daily demands of business.

When properly equipped. Max towing varies based on cargo, vehicle configuration, accessories, and number of passengers.

Explore Super Duty®
Get to Work With Ford Pro™

What's the right powertrain for me?

A split screen shot of a Ford Bronco®, Mustang®, and Bronco® Sport

Gas or EcoBoost if…

  • You seldom drive in the city, and do plenty of highway driving
  • You often take trips more than 150 miles from home 
  • You're comfortable filling up at the corner gas station
Explore Vehicles at BZ Ford
A Ford Maverick® parked in front of a small independent music store

Hybrid if…

  • You do a mix of city and highway driving 
  • You want the benefits of both gas and electric power  
  • Access to public charging stations is limited in your area

Optional equipment shown.

Find a Hybrid at BZ Ford
A Mustang Mach-E® and F-150 Lightning® parked side by side in a residential garage

Electric if…

  • You do a lot of city/suburban driving
  • You have access to a garage or parking space that allows you to plug in at home
  • Zero-emission driving is important to you*

Previous model year with optional equipment shown.
*Based on EPA tailpipe rating. Visit www.fueleconomy.gov for more information.

Go Electric at BZ Ford
A diesel Super Duty® truck being prepared to tow a tractor

Diesel if...

  • Your day-to-day demands require considerable power
  • You seek best-in-class torque*
  • You prioritize strength over speed from an engine

When properly equipped. Max towing varies based on cargo, vehicle configuration, accessories, and number of passengers.
*Max. 1,200 lb.-ft. of torque based on 6.7L High Output Power Stroke® V8 Turbo Diesel. Class is Full-Size Pickups over 8,500 lbs. GVWR. Torque ratings determined based upon testing requirements prescribed in SAE J1349. Your results may vary.

Shop Super Duty® at BZ Ford
A pack shot of various Ford vehicles 2024 Bronco® Sport Outer Banks® with optional equipment and extra-cost color option shown.